Tuesday, October 31, 2006
RATINGS DECLINE AS HD RADIO BUZZ SPREADS
STATIONS BROADCAST HD RADIO BUZZ & LOOSE RATINGS!
"WPEN did pretty lousy, garnering a paltry one-half share of male listeners ages 25 to 54. But WIP had its worst summer in years. The summer ratings were not kind to sports radio.
Michael Klein 10/19/06"
Ratings have been dropping since the sations began broadcasting loud HD Radio buzz on adjacent channels, cut fidelity in half, and added noise and hum to audio.
"Surprise! Surprise!" -Gomer Pyle USMC
Click on title (above) for source.
Check Arbitron link for Philadelphia, PA and your city to see if the addition High Destruction radio interference is eating into your local HD Radio station's ratings:
http://www1.arbitron.com/tlr/public/report.do;jsessionid=nSyAu3nBiLP+D6RzBrRpwg**.ppmappp
"WPEN did pretty lousy, garnering a paltry one-half share of male listeners ages 25 to 54. But WIP had its worst summer in years. The summer ratings were not kind to sports radio.
Michael Klein 10/19/06"
Ratings have been dropping since the sations began broadcasting loud HD Radio buzz on adjacent channels, cut fidelity in half, and added noise and hum to audio.
"Surprise! Surprise!" -Gomer Pyle USMC
Click on title (above) for source.
Check Arbitron link for Philadelphia, PA and your city to see if the addition High Destruction radio interference is eating into your local HD Radio station's ratings:
http://www1.arbitron.com/tlr/public/report.do;jsessionid=nSyAu3nBiLP+D6RzBrRpwg**.ppmappp
