Wednesday, October 04, 2006
As Mr. Conrad said, broadcasters' efforts to promote IBOC "will only disappoint, and perhaps antagonize, a significant segment of the audience who find that the system doesn't deliver."
Let's hope the industry as a whole will recognize that IBOC has been a mistake, and that it does so soon enough that it will be only the larger broadcasters - and, I'm afraid, all too many financially strapped public broadcasters - who will have invested prematurely, and unwisely, in this ill-conceived technology. "
Click on the title above to link to the rest of the story.
"This dirty little secret"
"As a result, the lack of handheld HD Radio receivers - at least for the next few years - will keep the fledgling technology from becoming a player in the increasingly important portable audio industry. Given the strength and projected growth of that sector, this absence could have significant impact on HD Radio's success, as well as to the radio industry's overall relevance to future audiences."
Here is the link:
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