Saturday, September 30, 2006
HD RADIO-Bonanza for lobbyists.
In an on-going stepped-up effort to influence Capitol Hill, Rehr said the NAB “will use all of its tools to help educate legislators, our regulators and the public on how over-the-air radio is unique in offering compelling local programming. No competitor has this unique value proposition.”
Rehr also stressed the importance of the industry as a whole promoting HD Radio and encouraging the FCC to adopt HD rules and standards.
“Listeners want local content and connection,” Rehr figured.
The broadcast conglomerates have done virtually everything they can to elliminate as much local content and origination as possible, including laying off thousands of local employees, and networking, duplicating, and automating many of their stations.
CLICK ON THE TITLE (ABOVE) FOR THE REST OF THE STORY.
Rehr also stressed the importance of the industry as a whole promoting HD Radio and encouraging the FCC to adopt HD rules and standards.
“Listeners want local content and connection,” Rehr figured.
The broadcast conglomerates have done virtually everything they can to elliminate as much local content and origination as possible, including laying off thousands of local employees, and networking, duplicating, and automating many of their stations.
CLICK ON THE TITLE (ABOVE) FOR THE REST OF THE STORY.
