Saturday, June 10, 2006
HD RADIO-OWNER DISSATISFACTION
100% of the consumers in the study have been using their HD receiver(s) for six months or less.
Reception was the largest factor leading to dissatisfaction among this group with "on-air quality not as advertised" coming in second. Further explanation of these responses showed that reception was perceived as "receiving the station's signal poorly at times" and "on-air quality" was described as the "technical clarity of the programming".
"Low quality programming" is related to "manner in which the programming offerings are presented" and "Lack of Program Variety" refers to the number of different types of programs offered.
Overall, ~positive response is not as high as one might expect based on the marketing of HD radio.
HERE IS THE LINK TO THE REST OF THE STORY: