Sunday, February 05, 2006
HD RADIO-EVEN WHEN MISLEAD, ONLY 4% SAY THEY MIGHT BUY IT!
NO DEMAND FOR THE BRAND!
"listeners may hear "HD radio," but what they are understanding is "HD TV." So when 38% say they've heard of HD radio, what they've really heard of is HD TV. There is no question about this, and it raises serious issues about technological nomenclature."
"How likely would you be to pay a one-time charge of $100 to be able to listen to HD radio?"
4% of the sample say they're "Very Likely" to pay the charge for HD Radio.
"you can't find an HD Radio for anywhere near that (LOW) sum."
Link to the full article:
http://www.radiomarketingnexus.com/2006/01/only_4_of_the_u.html
"listeners may hear "HD radio," but what they are understanding is "HD TV." So when 38% say they've heard of HD radio, what they've really heard of is HD TV. There is no question about this, and it raises serious issues about technological nomenclature."
"How likely would you be to pay a one-time charge of $100 to be able to listen to HD radio?"
4% of the sample say they're "Very Likely" to pay the charge for HD Radio.
"you can't find an HD Radio for anywhere near that (LOW) sum."
Link to the full article:
http://www.radiomarketingnexus.com/2006/01/only_4_of_the_u.html
