Sunday, February 05, 2006
HD digital radio-OPEC OF THE AIRWAVES!
This amounts to the OPEC of HD Radio, and we know how well that works.
The difference with OPEC is that it has to contend with a product - oil - that is in wide demand. In this case, HD Radio is in no demand. Indeed, the biggest problem with the whole notion of HD Radio is that demand is not organic to the market (the way mp3 player demand was). The industry is trying here not to meet a market need but to create one. And that is a long path strewn with the corpses of those who have tread it before. Can it be done? Maybe, but the odds are not in its favor.
Link to the full article:
http://www.radiomarketingnexus.com/2005/12/steep_climb_ahe.html#comment-13652019
The difference with OPEC is that it has to contend with a product - oil - that is in wide demand. In this case, HD Radio is in no demand. Indeed, the biggest problem with the whole notion of HD Radio is that demand is not organic to the market (the way mp3 player demand was). The industry is trying here not to meet a market need but to create one. And that is a long path strewn with the corpses of those who have tread it before. Can it be done? Maybe, but the odds are not in its favor.
Link to the full article:
http://www.radiomarketingnexus.com/2005/12/steep_climb_ahe.html#comment-13652019
