Tuesday, August 23, 2005
HD RADIO CONSPIRACY-RUIN THE COMPETITION!
This is a technology that will financially ruin small town stations such as mine. We are unable to pay the $5,000 licensing per station now, much less the higher fees later. Then we are faced with the upgrade in equipment to broadcast IBOC. Again the financials do not work.
Overall, we estimate that if we licensed today that the cost would be in the range of $125,000. In a market that barely breaks even, how could we possibly handle this financially?
I posed this question to the IBOC people at NAB. The ultimate answer was, "we do not expect the small market to make this move." What then do we tell listeners who have ordered cars with IBOC radio and want to listen to IBOC? The simple answer is, "we lose!" No more listener.
Then there is the engineering and maintenance issue. How do we perform these functions when there are no qualified engineers available?
These are legitimate concerns for small operators. The entire IBOC thing appears to be driven by the large multi-station groups.